Tag Archives: icee

Whatever happened to ICEE?

Now that summer’s come early to Manila (read: massive heat wave), I can’t help but scramble for cooling treats like ice cream, cold drinks, etc.  The other day, I waxed nostalgic remembering that cold slushy drink in a cup that predated the Slurpee called ICEE.  As a kid, I used to love going to the supermarket with my mom, knowing that I’d get myself a freezing cola or bright red cherry ICEE afterwards.  Anyone looking to bring in new products to the Philippines, bring back ICEE please! 

ICEE as I remember it

Apparently, the ICEE bear has gotten a makeover from being a bottom-heavy, goofy and loveable layabout (in the tradition of Shaggy from Scooby-doo)…

The good ol' ICEE bear just enjoyed dancing and drinking... ICEE!

… to a “too cool” ice-boarding, sunglass-wearing, “these are modern times so let’s get active” polar bear:

 

Check out the ICEE Company website for information and interesting fan photos like these ones:

Adorable fan photo

Strange fan photo

Apparently ICEE is today available in the US, Canada, Mexico, China and the Middle East.  What happened to the Phils?  We need you back, ICEE bear (goofy or jock version).  It’s hot here…